Intro
New wave wasn’t one sound—it was a movement. It turned post-punk attitude into pop hooks, fashion statements, and reinvention. But inside that movement, clear archetypes emerged. This article breaks the era into three of its most defining personas
Power Pop & Skinny Tie Brigade
Art-Pop Eccentrics
New Romantic Synthpop Stars
Each had a distinct sound, look, and cultural role—and they still echo today. Here’s how to tell them apart.